When it comes to boosting traffic to your website, you have two basic options: pay-per-click (PPC) advertising or search engine optimization (SEO).
You can pay for traffic using the
PPC advertising programs provided by Google Adwords,
Yahoo Search Marketing and others. They enable you to display ads in the
sponsored results section of each search engine's results page. Then, you pay a
fee -- based on how competitive your chosen keyword is -- whenever a viewer
clicks through from your ad to your website.
