A User’s Guide To PPC And How It Works

 

You may have come across many marketing firms offering you PPC Services Packages or PPC Management Services, but do you really want to know what this PPC is? If you are a person with limited technology knowledge you probably are confused about the whole PPC concept and how it works. Read this article to know more.

SEM – SEO – PPC: Knowing Which Is Right for Your Website

When it comes to boosting traffic to your website, you have two basic options: pay-per-click (PPC) advertising or search engine optimization (SEO).

You can pay for traffic using the PPC advertising programs provided by Google Adwords, Yahoo Search Marketing and others. They enable you to display ads in the sponsored results section of each search engine's results page. Then, you pay a fee -- based on how competitive your chosen keyword is -- whenever a viewer clicks through from your ad to your website.